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Audi Pavilion

The `Loop´ 

The trade fair booth for the Audi Corporation, a German luxury car manufacturer, displays cars in a custom-engineered loop. As the result of an international design competition in 1998, it was erected at the world’s biggest international motor shows for the car industry in Frankfurt, Tokyo, Detroit, Geneva and Paris. It was designed in a modular style to be assembled, disassembled and transported easily.

The stand, which is 4,250 sq m in size, can accommodate a flow of more than 5,000 visitors per hour. Its “loop” is curved in plan and elevation, creating an enveloping effect and a stable structure. The different bays accommodate exhibition areas in a variety of sizes. The second floor is used for lounges, restaurants and bars as well as meeting rooms and a children’s club.

The loop frames the cars and displays continuity in plan and section. Architecture, structure, the presentation of cars, light and projections as well visual communication and the guest services define the unique setting of the Audi loop. The inner presentation space is surrounded by a glass façade with a total length of 320 m, made of stainless steel tubes, steel cables and glass. The slightly tilted floor adds to the notion of a “landscape”, while gates connect all presentation areas and other functions.

A total of 12,000 triangular sheets of security glass in 3,000 different formats were used for the surface of the loop. Transparent and frosted types of glass alternate, allowing for select views, making the loop an outline, space definer, screen and cover all in one.


  • Location
  • Frankfurt / M., Tokyo, Detroit, Geneva, Paris
  • Built
  • International competition 1998, 1st prize
    Execution 1999 – 2001
    GFA 4,250 m² [Frankfurt/M.]